What to drink during the World Cup.... Does soccer immediately suggest beer the way that baseball does (or football, or hockey for that matter)? Not really, though now that I think about it, I have noticed that in England there is much imbibing of beer during soccer matches. I suppose this is what usually leads to the tragic stampedes at stadia around the U.K. that we hear about every so often. Let's hope no one gets trampled, but I guess you can--to quote one of my rugby-loving friends--"give 'em a beer afterwards and they'll shake it off." Clearly beer and soccer do have a history, but what about all the cross promotion with wine that has been going on in South Africa? I've never seen anything like it. I don't remember it being such an important facet of the marketing blitz when it the World Cup was in Germany four years ago, and I was just as rabid a consumer of soccer then as now.
Clearly I'm going to be guided by a glass of wine as I negotiate the games of the World Cup (when work doesn't interfere, of course), so I already plan to have some fun. A plan for wine consumption occurred to me as I was drinking the marvelously delicious Ridge 2007 Zinfandel Carmichael (which BTW, makes an excellent pairing for Oreos with the green mint creme): each of the Groups, save one, have at least one major wine-producing country, so you could, were you so inclined, drink wines associated with each group. People often ask me how should they go about learning about wines from other countries, so here is a great way to get to know the wines of the world, and at a minimum, it would be lots of fun. So when you watch a game in Group play, you might drink a wine from one of the sources in that group. Here's the breakdown:
Uruguay (a younger, usually forgotten sibling of its South American neighbors, Chile and Argentina)
Mexico (produces a fair amount of wine that makes it to the States, and even England)
Greece (Skip the Retsina...there are many other excellent Greek wines in the market--have fun with these)
United States of America
SAKÉ!!!! Japan's rice wine (I know, it's brewed like a beer, but has more in common with wine) that is not just for sushi, and it shouldn't be served hot. Or you could skip saké and get a beer--The Netherlands puts out plenty of it, as does Japan.
Portugal (There are plenty of table wines that you can drink besides the more famous Port, or you could open a bottle of port and call up your inner-Robin Leach and break out the cigars, Stilton cheese, and walnuts and pretend you're living someone else's dream)
Switzerland (Swiss wines are hard to find, but Chasselas is a great white alternative, if you can locate one)
I hope that you watch the World Cup, whether you drink any wine or not. I'll probably be drinking an obscene amount of rosé (stretched out over many days, not all at once...I hate being drunk), and that'll be as fun as the soccer.
Is it me, or does Wayne Rooney play like someone used his head for a soccer ball? One minute he's an incredible player, another he's doing things that'll get him arrested. I'd just as soon he wait until AFTER the match with the USA to get arrested, because I would prefer the U.S. to beat England WITH him, then I could really pour some high-acid Riesling in my Brit friends wounds....
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